Strykz set to score with fans by tokenising fantasy football

This article is sponsored by cryptoprofile.com

COMPETITION: Predict World Cup Semi-Final score – win tokens

Strykz is running a competition on its Telegram channel where you can win 1,000 STRY tokens by predicting scores of the World Cup semi-finals. There can only be 10 individual winners. If there are more than 10 winners then a pot of 10,000 STRY will be split amongst the winners. To get in on the action all you have to do is join the 26,000-strong channel @STRYKZ and make your prediction in a post.

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Fantasy Football is big business which is not too surprising given that football is the world’s favourite game –and it’s where Strykz aims to strike gold.

If the power of the game on the global stage was in doubt following the bribery scandals surrounding FIFA, then the success of the World Cup in Russia has dispelled such fears. With 3.5 billion football fans around the globe, often willing to spend outsized amounts to support their teams, the opportunities to draw in even more fans to the already popular fantasy football arena are huge.

Now a token sale from the award-winning Football-Stars platform is set to shake things up as it pivots to using blockchain technology to take its innovative fantasy sports platform to the next level.

And of course it is not just on an international level of competing countries that the beautiful game draws in the spectators and viewers – it is club football that is the foundation and driving force of the sport, and where the fans see fantasy football as a key way for them to be involved with their team’s hoped for success and to be rewarded for their own skills as a general manager of a team.

The German-based Stryking Entertainment already has a scalable project-as-a-service (PaaS) business with Football-Stars, giving  it worldwide reach but is now tokenising its product a way to deliver rewards and incentives to users to build in-game engagement and community services to keep users coming back for more.

Business is already live

Against a background of burgeoning investment in initial coin offerings combined with a high failure rate, prospective investors will be only too happy to give this project a look because its existing business shows that execution skills are not just musings in a whitepaper but a proven reality.

Football-Stars has a Bundesliga licence, a tie-up with popular football magazine and website Kicker and the backing of the renowned former Barcelona, Real Madrid and Inter Milan midfielder and FIFA Footballer of the Year Luis Figo. Kicker is published twice a week and has three million readers. It also covers other sport such as Formula 1. The platform already has an app for both Android and iOS up and running. That’s enough value right there to keep an ICO investor interested, but it is the launch of the Strykz token that is getting the juices going.

So how does Football-Stars see its new tokenised fantasy football system working?

Currently players pay challenges on a daily or seasonal basis against other fantasy managers, competing over all the metrics you would expect, such as completed passes, number of fouls, shots and the best formations for the job at hand. The challenges are all free to play and players can unlock even more features by paying to go premium. Stars points awarded from winning challenges and these are redeemable for daily prizes, which include desirable items such as the Apple Watch or the iPad Pro.

Football-Stars is already an award-winning business

Football-Stars is already an award-winning business

Use-centric token rewards monetize your knowledge

Through tokenising the platform with Strykz Football-Stars creates a scalable and truly global solution. Most excitingly perhaps, though, is the granularity it enables by both incentivizing users to provide content as well as rewarding them for coming up with their own challenges.

This makes the platform user-centric in a more generalised way than simply rewarding a manager on the players they have picked judged against their real performance in Bundesliga or Premier league games, for example.

Users could come up with challenges such as how many goals a player scores in the next three home matches or which goalkeeper will make the most saves of shots on target for a given set of games compared to another goalkeeper of choice. The possibilities are limitless.

The utility of the token comes from providing access to platform services and the opportunities to contribute user-generated content, as well as the tokens serving as the in-game currency to do the basics such as buying and selling players.

The more you use the platform the more tokens you can earn from setting up challenges or by divulging the latest hot insider news on what’s happening with your favourite team and its players.

Tokenisation provides an efficient way to reward users for their knowledge and contacts and has the flexibility for users to experiment with inventing different sorts of challenges in a community-driven experience.

Many stories become big national news after first being broken by local outlets – it can be the same with football news, with unofficial fanzines and social media channels often get first wind of stories.

Now Strykz is giving fans somewhere to go to monetize that value on their own terms. The Strykz team also envisages users uploading their own videos and providing other content to make the overall experience “stickier” in a virtual circle of user content attracting more users who in turn also provide content and help generate yet more growth for the platform.

 

The Football-Stars app is available now for Android and iOS

The Football-Stars app is available now for Android and iOS

Strykz has huge expanding addressable market… and there’s eSports too

Strykz is positioning itself as an all-round sports offering, not just football. It is adding a welcome element of diversification in terms of the product’s addressable market, making the technology behind the football league format of Football-Stars flexible enough to be reworked for other team and non-team sports.

This is important forethought by the Strykz project because alongside the untapped fantasy football world there is the wider eSports phenomenon that is pushing the boundaries on what it means to be a sports fan.

No longer do gamers have to be content with playing at home with friends or in online death matches. Instead, they can join thousands of others in stadiums and other venues to watch the best players compete and make their own predictions on the outcome, as well as learning some new tricks from the pros.

Strykz’s first-mover advantage in tokenising the fantasy football experience stands it in good stead to attack the eSports space, where revenues for eSports in China alone are predicted by internet giant Tencent to reach $1.5 billion by 2020.

Looking beyond Europe, in 2017 there were 59.3 million players of fantasy sports in the US and Canada alone, according to the US-based Fantasy Sports Trade Association.

Strykz knows there’s a big pie to take a cut off so is opening up its technology to provide white-label solutions through its project-as-a-service approach, which will make it relatively straightforward for other sports including straight-up eSports promoters and players to basketball, American Football or individual sports such as Tennis and Golf to get in on the act and to position the platform for different markets and languages.

Team of gaming and finance experts

The project has backing True Global Ventures (TGV) founder and angel investor Dušan Stojanović as well as TGV partner Kelly Choo.

Stryking Entertainment founder and chief executive Dirk Weyel has 15 years’ experience in the games industry. He played a critical role in making Frogstar Interactive Pictures AG one of Europe’s top games publishers.

Weyel also sits on the board of Sugarhigh, a daily bilingual email cultural/lifestyle magazine and the European Games Group that helps independent game developers to scale their products and bring them to market.

Token sale essentials

The token sale is open for a month, from 29 June to 29 July and you can register here.

The Strykz (STRY) token is priced at ETH 0.0001 and contributions can be made in ETH and BTC.

The soft cap is set at 8900 ETH and hard cap at 44500 ETH on a total token issuance of 1,112,500,000.

The two-pager is available here and the whitepaper here.

The Token is ERC20 compliant.

COMPETITION: Predict World Cup Semi-Final score – win tokens

Strykz is running a competition on its Telegram channel where you can win 1,000 STRY tokens by predicting scores of the World Cup semi-finals. There can only be 10 individual winners. If there are more than 10 winners then a pot of 10,000 STRY will be split amongst the winners. To get in on the action all you have to do is join the 26,000-strong channel @STRYKZ and make your prediction in a post.

This article is sponsored by cryptoprofile.com

 

 

 

 

 

 

 

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